I think Suzuki are are one of those very underrated brands. They build really good cars that are reliable, capable and a really good drive. Yet people seem to think of boats and motorbikes when they think of Suzuki.
We’ve tested the Swift and not too long ago we tested the Jimny, both of which were really good cars and we were very pleasantly surprised by their capabilities, one as a sporty hatch and one as a off roader.
It seems that slowly people are catching on to the fact that Suzuki make really good cars, and last month they amassed 50 million sales globally. The vast majority of the sales came from Japan which is essentially their home market, but it’s good to see growth of the brand on a global scale too.
|Suzuki Motor Corporation has achieved a major milestone with the news that the company reached accumulated worldwide automobile sales of 50 million units in March 2013.
The 50-million sales total is made up of 21,95 million units sold in Japan (20,28 million ultracompact vehicles, together with 1,66 million standard and compact vehicles), and 28,05 million unit sales in overseas markets.
The percentage breakdown of the sales by area sees Japan responsible for
44 percent of sales, followed by India on 23 percent, Europe on 11 percent , Asia (8 percent), China (6 percent), North America (3 percent), Central/South America (2 percent), and Others, including Oceania, the Middle East and Africa (3 percent).
Japanese Domestic Sales
Ever since the launch of the Suzulight ultracompact vehicle in October 1955, Suzuki has been delivering creative products of superior value to customers. These include the Jimny in 1970, the Alto in 1979, the WagonR in 1993, and the Spacia in March 2013.
The company has been constantly innovating and developing its line-up of compact and ultracompact vehicles. In September 2012, Suzuki has achieved accumulated Japanese domestic mini vehicle sales of 20 million units.
As for standard and compact vehicles, Suzuki has consistently launched new products in these segments, starting with the Fronte 800 in 1965, and including the Jimy 1000, Cultus, Escudo, WagonR+, Swift, and Solio, all of which have earned high praise for their innovation.
As far as overseas sales are concerned, Suzuki started exporting the Suzulight in 1959, and had sold 28,05 million accumulated units to export markets by March 2013.
Suzuki has also actively expanded its overseas production bases. To date, the company has 12 automobile production bases in 11 countries, including in India, Hungary, and Indonesia. Suzuki vehicles are offered for sale in 179 countries and regions worldwide.
In overseas markets, models such as the Swift, Splash, Alto/Celerio, SX4, Jimny, Kizashi, Grand Vitara, and Carry are sold to meet the specific needs of each market.
Suzuki remains intent on improving its various products, while continuing to focus on providing products of superior value to customers worldwide.
Accumulated sales timeline
10 million units: June 1989
20 million units: June 1998
30 million units: October 2004
40 million units: June 2009
50 million units: March 2013