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First Infinity Q50′s are out the door

A little while ago we wrote about Vettle being the new Director of Performance for Infinity. Now the proof is in the pudding as the first Q50′s are out the door and likely to hit the streets soon. Infinity have taken some bold steps in building their flagship sports sedan. They’re touting it as a very upmarket and premium vehicle, we’ll have to see what the reviews say when they come in.

Styling wise, they look good, but we’ll have to get behind the wheel of one to give it an honest assessment, which we hope to do soon enough.

Show Press Release


  • Official Q50 Off-line ceremony presided over by Carlos Ghosn, President and CEO of Nissan Motor Co. Ltd., and Johan de Nysschen, President of Infiniti Motor Company Ltd.
  • Q50 sets new benchmarks in the premium automotive sector
  • Sebastian Vettel, three-time world champion and Infiniti’s Director of Performance, pays tribute to the Tochigi production team

TOCHIGI, Japan (14 May 2013) – The first production model of the Infiniti Q50, the all-new premium sports sedan, rolled off the assembly line at the Tochigi production plant today.


The official off-line ceremony was presided over by Carlos Ghosn, President and CEO of Nissan Motor Co. Ltd., and Johan de Nysschen, President of Infiniti Motor Company Ltd.


The Q50 is the first in the new generation of Infiniti vehicles. It sets fresh benchmarks in the areas of emotive styling, advanced technology and performance.


Premiered at the North American International Auto Show in Detroit in January, the Q50 is at the heart of Infiniti’s bold new model line-up.


Ghosn paid tribute to the production team at Tochigi and underlined their reputation for industry-leading manufacturing expertise.


“Thanks to the skill and constant focus on performance improvement, Tochigi has a global reputation for producing top-quality vehicles. Year after year, Tochigi sets the benchmark for manufacturing quality standards,” he said.


“With the Q50, once again the Tochigi team has showcased their skill and expertise and proven the power of Japanese monozukuri.”


De Nysschen added that the Q50 was the opening salvo in Infiniti’s new product portfolio under the “Q” naming structure which was launched in December last year.


“The first Infiniti in our new line-up had to reflect the brand’s core values of seductive design, passionate attention to detail, precision in fit and finish, exhilarating performance and a provocative challenge to the status quo. The Q50 certainly does that,” he said.

“This is the first step in the launch of our exciting global expansion plan.”


Three-time Formula One World Champion, Sebastian Vettel, played an active role in the testing and evaluation programme of the Q50 in his capacity of Infiniti’s Director of Performance.

“The first Q50 is coming off the line today so congratulations. I am glad I was involved in the development of the Q50 and I wish you a very good ‘birthday’ and success for the future,” he said in a congratulatory video message to the production team at Tochigi.


Vettel will assist in shaping the performance dynamics of Infiniti’s future model line-up.


Striking design, a raft of breakthrough technologies such as Direct Adaptive Steering, and unprecedented levels of craftsmanship and performance are the distinctive qualities of the Q50.

On the local front, we look forward to the Q50 introduction in South Africa with much anticipation says George Stegmann, General Manager of Infiniti South Africa.  :  The introduction of the Q50 in South Africa, which is planned for the beginning of next year, is a key part of our product expansion to successfully compete in D Sedan segment of the market – the largest and arguably the most competitive segment in the premium market. The emotive design with advanced performance and technology will certainly make Q50 a compelling alternative to the tradional brands in the premium market.


The Q50 introduction is the first additional model to be introduced since the launch of the brand mid 2012 and is just the start of our product offering expansion for the growth of the Infiniti brand in South Africa.



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