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Audi expands the A7 range with a few new options

The Audi A7 is by far one of my favorite Audi’s. The styling is great, the ride is brilliant, and it’s packed to the rafters with technology.

Now Audi have added a few new models to the A7 range, and an entry level model starting at around R650k, which really isn’t bad considering what you’re getting here.

The new entry level model is a diesel in the shape of a 3.0TDi producing 150kW. The kicker here is that the claimed consumption is only 5.3 litres per 100km, which is quite staggering, we’ll have to report back on this once we’ve tested one. But with the soaring fuel price this is welcome news. Along with this engine Audi have added a few nice bits as standard, a recuperation system, thermal management and start / stop.

However, if you’re not too fussed about economy and all that, and you want something that makes your blood pump, then perhaps the S7 they launched would be more to your taste. A nice 4 litre V8 twin turbo kicking out 308 kW should do nicely then. It’ll get you from standing to 100 in under 5 seconds, but uses some more clever tech (Audi are just full of clever tech), that switches off 4 of the 8 cylinders if you’re not trying to out run a Ferrari. Standard on the S7 is an 7 speed S-Tronic box with a dual clutch and Quattro. That’ll make for some great driving.

The best part of the S7 is that if you can hold off on optional extras you can get change for R1million, as Audi S7 pricing is R919,600.

If that’s still not good enough for you, and you can hold out till August, then you can get your hands on the RS 7, which is also a 4 litre V8, but puts out an extra 100kW, making it a real beast, and a good contender to BMW’s M cars. 412kW and 700 Nm of torque takes the RS7 from 0-100 in 3.9 seconds, about a second faster than the S7. Audi will reveal pricing on the RS 7 when it launches later this year.

Show Press Release

The Audi A7 Sportback was launched in South Africa in March 2011 and has since targeted niche customers in the competitive C-segment of the premium market. This elegant five-door model unites the emotion-packed character of a coupé with the comfort and prestige of a sedan.


The lightweight body of the Audi A7 Sportback includes up to 20 percent aluminum and its high rigidity is the foundation for the precise handling, excellent workmanship and quiet cabin free of intrusive noise. Combine this with the powerful and highly efficient engines, the sporty chassis and the advanced assistance and multimedia systems, it sets a new standard in the luxury market.


The Audi A7 Sportback is designed to slot comfortably between the C-segment offering (Audi A6) and D segment model range (Audi A8). At the launch of the A7 Sportback, the range consisted of two six-cylinder engines: one petrol and one diesel, however a new entry-level engine is now being introduced to the South African market.


The advanced 3.0 TDI engine produces 150 kW and is matched to a multitronic transmission. It consumes on average just 5.3 litres of fuel per 100 km, corresponding to groundbreaking CO₂ emissions of just 139 g/km. This engine features a recuperation system, thermal management and start-stop system as standard.


The Audi A7 3.0TDI 150kW is now available at all Audi Dealers with the following specification:


  • Audi Drive Select with efficiency mode
  • Audi Music Interface
  • Bluetooth cell phone preparation, wireless with audio streaming
  • Cruise control
  • Driver information system, monochrome with efficiency programme
  • Electrically adjustable and heated exterior mirrors
  • Interior lighting package
  • Milano leather seat trim
  • MMI radio Plus with active speakers and pop-up colour display
  • Park Distance Control front and rear
  • Standard suspension
  • Sideguard airbag system
  • Xenon headlights with LED daytime running lights
  • Electrically operated tailgate


Pricing for this model has been confirmed at R 649,500 inclusive of all taxes and the standard 5-year/100 000km Audi Freeway Plan.


The Audi A7 range was further enhanced late last year with the introduction of the sporty and dynamic Audi S7 Sportback. The S7 Sportback has a twin-turbo V8 powerplant which delivers 309 kW from a displacement of four litres while transmitting 550 Nm of torque between 1,400 and 5,200 rpm.


The Audi S7 Sportback accelerates from 0 – 100km/h in 4.7 seconds, while averaging 9.6 litres of fuel per 100 km. The cylinder on demand system, which switches off four of the eight cylinders in many driving situations, contributes significantly to this efficiency. The system deactivates four of the eight cylinders at low load, reducing fuel consumption at moderate highway speeds by up to ten percent. Transmission on the S7 Sportback is a seven-speed S tronic dual-clutch, with quattro® permanent all-wheel drive as standard.


The first Audi S7 Sportback units were delivered to customers in the month of January 2013. The S7 Sportback is priced at R 919 600, inclusive of all taxes and the standard five-year/100 000 km Audi Freeway Plan.


To round off the offering in this segment, Audi will further expand this range with the introduction of the breath-taking Audi RS 7 Sportback, due to be launched in South Africa later this year. This model will be available to order in August 2013.


The twin-turbo V8 displaces 3,993 cc and develops awesome power, with 412 kW available between 5,700 and 6,700 rpm. A constant 700 Nm of torque is available between 1,750 and 5,500 rpm. The sprint from zero to 100 km/h takes just 3.9 seconds. The speed governor can be deactivated upon customer request to permit a top speed of up to 305 km/h. Despite this superior performance, the Audi RS 7 Sportback consumes on average just 9.8 litres of fuel per 100 km, due to the standard start-stop system, thermal management and highly-innovative cylinder-on-demand technology as per the S7 Sportback.


The RS7 Sportback will be available in Tiptronic transmission only and is standard with quattro® all-wheel drive. Further details on the Audi RS7 Sportback will be available closer to its local launch introduction in 2013.


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